Our Methodology For B2B Growth

Our PACE Methodology—Position, Audience, Connect and Enable—is a structured approach that aligns strategy with effective implementation to ensure growth is purposeful and sustainable.

We start by positioning your business for clarity and impact, then we pinpoint where your audience’s attention lies. Next, we focus on consistent, engaging touchpoints that connect directly within those channels. Finally, we enable conversions by making it effortless for your audience to take action. Here’s how the framework works in practice:

IMG_4349
Our Methodology

What we believe in

  • The rules of marketing have evolved. Traditional inbound marketing once depended on bringing traffic to your site to convert leads. But today’s platforms, from Google to social media, prioritise keeping users within their environments. Today you need to build a lasting presence, credibility, and meaningful relationships.
  • Many companies fall short by not taking the time to truly position their business. They often assume that customers understand who they are, what they do, and for whom—yet this assumption can lead to stunted growth across the business. Successful positioning requires clarity and differentiation to connect meaningfully with the right audience.
  • Similarly, many businesses stop at creating a basic persona sheet, believing it’s enough to truly know their audience. In reality, genuine audience research is essential. Knowing where your audience’s attention lies is key to selecting the right marketing channels, rather than relying on a generic 101 playbook.
  • In this new landscape, marketing on any platform demands expert-level knowledge, cutting-edge strategies, and native channel expertise to connect effectively and build trust. It’s about engaging deeply on each platform, not just showing up.
  • Lastly, technology isn’t an afterthought—it’s essential. Integrated into the growth plan, the right tools make it easier for prospects to engage, strengthen brand connections, and ultimately drive growth.
PACE

The PACE Methodology

720x1080-1

P

Position with clarity

A

Audience attraction

C

Connect consistently

E

Enable actions seamlessly

P

Positioning:

We begin by refining your brand’s positioning to maximise impact, ensuring your business stands out in a competitive market. This foundational strategy work defines and owns your unique space so every message and touchpoint reinforces your core value.

A

Audience:

Next, we get to know your audience in depth, discovering where they already engage and how they prefer to interact. Through focused research we understand where the audience's attention is to prioritise high-impact channels, leading to efficient and meaningful engagement with less wasted effort.

C

Connect:

Once we have your audience’s attention, we focus on influence-building. By executing tailored marketing tactics across prioritised channels, we establish trust and recognition with consistency. Our content and experiences align with your positioning, resonating with your audience and shaping their perception of your brand.

E

Enable:

Finally, we make it effortless for your audience to take action. Using the latest technology, effective website design, and sales enablement tools, we create a seamless journey that removes friction. Every step is optimised to help them buy with confidence, ensuring your brand is both memorable and accessible.

IMG_4315
WHY IT WORKS

With only 37% of Google searches leading to clicks to the open web, we focus on creating trust and influence directly on the platforms that matter most to your audience.

The PACE framework acknowledges that building a brand today means meeting your audience where they are, delivering consistent value, and facilitating action with clarity and ease.

CLIENTS REVIEW

Discover Our Client Testimonials

"As a CMO running a lean marketing operation, partnering with Emma and Rikki at Imagine Growth has been transformative. Their strategic insights and expertise have been invaluable in shaping our marketing. They've also connected us with talented freelancers and offered guidance to ensure our projects run smoothly. Having Imagine Growth as an extension of our team has given us the confidence to execute our marketing vision effectively."
Ingunn
IXT
Ingunn Bjøru - CMO